Fall in data prices, new users reason for rise in video consumption

Fall in data prices, new users reason for rise in video consumption 
The past year was the most prolific for video-streaming services. A major drop in data prices and a flurry of new consumers drove consumption of video on mobile devices through the roof. 

Across public places and modes of transport — whether it was in local trains and metros, crowded buses or even park benches — people glued to their mobile screens, watching video on the go became a common sight. 
In September last year, there were less than 200 million mobile internet users who, on average, used less than 500 MB of data a month. Cut to November 2017: there are close to 350 million mobile internet subscribers, using an average of 4 GB of data per month. This surge in data consumption is expected to continue and as per industry estimates, may reach 11GB per month by 2020. 

Industry experts said as consumers use more data, the consumption of video content increases. Currently .. 



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